Often heard some webmasters say that it is difficult to be included in the new website of SEO. So what should we do to make spiders come to our new station smoothly and fall in love with it? This requires some skills. Today, I will talk about some common ways to make spiders fall in love with new stations.
Transferring Weights and Attracting Spiders among Station Groups
I believe many friends have heard about the concept of “station group”, that is, to create a large number of websites, and then through these websites to transfer weight to each other. Want to know, use white hat to optimize the second-level domain name website, so that the site ranking, as long as willing to adhere to the words is not difficult, after all, the second-level domain name is higher than the second-level directory weight, only next to the top-level domain name, for keyword optimization is very helpful, as long as our website servers handle enough, then it is possible to make a large number of second-level domain name websites for site group optimization. To make a good ranking of keywords.
In the process of building a group of websites, we often encounter new websites, that is, the second-level domain name website has just opened, although it can be collected immediately by spiders, but the articles updated in this second-level domain name website have not been included and released for a long time. Then the keywords that the secondary domain name refers to will naturally disappear. At this time, how should we do so that the updated content of the secondary domain name can be included and released as soon as possible?
Regular Updating Article
Although it is a cliche, this problem can not be ignored and is the top priority. We must know that website operation depends on its content. If the search engine does not release articles all the time, does it mean that the ranking of this website has disappeared? Not so. When we site, although we can only see the homepage of this website, as long as we can update articles regularly, we can let search engines indexed. With the increasing number of indexed articles, even if the updated articles are not released, those indexed articles can still pass weight to the homepage of the website. With the passage of time, the ranking of the two level sites will gradually appear and slowly climb. At this point, it is just around the corner to want to enter the front page of the keywords or even get a better ranking.
- Analyzing the Reading Habits of Target Consumers
Website SEO technology is very important, but planning ideas are more important, SEO focuses on planning thinking, technology can be continuously improved in practice, but planning thinking is different, need to combine a variety of knowledge, and creative requirements. We often talk about user experience in optimization, so what is user experience? In fact, it is the reading habits and interests of target consumers. If you can grasp what these people want, then the user experience will be improved accordingly. For example, the consumer group we are facing is a group of students, and the website is always promoting products that students can not afford, so these consumers are naturally not interested in the content of the website, jump out rate will also be improved. At this time, we need to do something to cater to the consumption habits of these consumers. What consumers love and give them a good command of the right place, the website will naturally drop out rate, search engine spiders more trust, for website content will be faster to help.
User experience also includes such factors as the opening speed of the website, the cleanliness and generosity of the website, so when we optimize the website, we need to combine various knowledge. After all, only when we can really understand the structure of our website can we consider the problem from the perspective of consumers, and then we can improve the overall level of the website and let the target consumers in the website. With the increase of stay time, the jump-out rate has gradually decreased from 100% to 70%, which is also helpful for the inclusion of new stations.
Fourth, do a good job in the dissemination of external chains
Apart from attracting consumers, we also need to promote websites appropriately so that others can know what websites are and what products or services can solve them. As long as the promotion work is well done, it can not only attract accurate traffic, but also promote the crawling and collection of spiders, so this work is also very important.
External Chain is the Push of Quality Articles
According to the original idea of search engine, because of the high quality content, people actively spread, in order to respect copyright, so the reprinters also publish the external chain. However, our world is not perfect, not everyone’s ideological realm is so noble, especially when it comes to interests, many things change. All kinds of plagiarism emerge in an endless stream. Many people openly use other people’s articles as their own use, and even do not want to carry out pseudo originals. They directly copy sticky posts and modify them to their own ones. What’s more, a good article will be published at the end of the article, and become four unlike… The original intention of disseminating high-quality articles is to be distorted for the sake of interests. Therefore, the striking force of search engines on the external chain also shows that search engines have been intolerable to such behavior.
Hope to continue the work of publishing the chain, please change this thinking, this method of making garbage chain will only make the way narrower and narrower, not only waste your youth, but also optimize your work without any accumulation, not worth it!
Outer chains attract traffic and spiders.
A good article can not only arouse readers’sympathy, but also attract them to the website. At the same time, a good chain can enable target consumers to understand what the website is engaged in, and whether the product is suitable for itself. Therefore, doing well outside chains can attract accurate traffic.
In addition, the active dissemination of the external chain can also allow spiders to come to your website and “eat” many articles that have not yet been included in the website, thus enhancing the overall weight of the website, so the external chain is very important for the guidance of spiders.
Publishing the Outer Chain Not More but Better
A high-quality external chain can be better than hundreds of garbage external chains, because spiders crawl IP is limited, it can only climb to those places that make it easy to crawl. For example, if a post is posted on a forum website and there are a lot of links in it, which one is more popular with spiders? The answer is the latter. Similarly, we can contribute to popular websites, such as A5 webmasters and home webmasters, as long as successful submissions can inevitably lead to a large number of reprints, and the optimization of new stations will inevitably bring various benefits.
As long as we conscientiously build external chains and update articles, it is easy to find that there is often one or even several spider IP addresses sticking to their own websites, constantly crawling various webpages. When you keep such a spider on your website, you will be very motivated to get your website up to a higher level, and at the same time work enthusiasm will also increase.
SMO (social media optimization) needs to be synchronized
News source resources are very important for a website, because they can make the site known to people, and at the same time they can retain very high quality external resources.
All kinds of sharing projects are also critical, such as rewriting website articles in the circle of friends, and all kinds of SNS community reprint website articles, etc. Although these resources may not be able to stay outside the chain, as long as the content of the website is disseminating, it is very helpful for the website brand building.
In the process of building a new station, there is often a search engine review period, which makes many webmasters feel very difficult. On the one hand, they have to deal with the pressure of their bosses, on the other hand, they also depend on the face of the search engine, so they often hope that the new station can be included smoothly and ranked smoothly.