For beginners who are new to SEO, we need to make clear what SEO network optimization is. Only by understanding its definition can we further study it. Here, we use SEO tutorial to explain in detail what is SEO and related peripheral knowledge.
For this problem, in the Internet, or in search engines, there are a large number of related definitions. Different people will explain what SEO is in different languages, but the final result is the same, that is, using their website to get traffic from search engines, and then complete product sales, service reach and brand exposure.
From the definition of encyclopedia, SEO = Search (search) Engine (engine) Optimization (optimization), that is, search engine optimization. Refers to the understanding of the search engine sorting principle, based on the website optimization and station optimization, so as to enhance the current website keywords ranking probability, to obtain traffic.
It is necessary to point out that SEO is not only ranking, but also a collection of five elements, namely, search requirement coverage, inclusion, ranking, presentation and data analysis. Any SEO technology can be summarized, and a deep understanding of this concept will have an important impact on your future deepening of SEO technology.
Assuming that you are a SEO site, SEO sites are massive, in this case, how can you make your keywords rank higher and let the netizens see it? At this time, SEO network optimization is a marketing tool that can be used. Through the corresponding technology, let the website keywords rank high, and expose the information to subdivided users, so as to further enhance the conversion rate of website products and services, and bring benefits to website owners or entrepreneurs.
Here, explain in detail what SEO network optimization is.
One: Typical features of high-quality sites.
1: The layout of keywords in the station is reasonable. Systematic keyword database of subdividing industry can satisfy different users’keyword differentiated search needs.
2: the website has a good inclusion ratio. A large number of effective inclusions reduce the proportion of invalid pages.
3: The location of brand words, long tail keywords or minor keywords in search engines is reasonable. Especially long tail keywords account for a larger proportion of traffic.
4: The site layout is reasonable, the interface is beautiful, the visual sense is strong, the corresponding interactive function is complete, can satisfy the search needs of most subdivided users, can retain the new users who click in, and transform into old users.
5: The website opens steadily and quickly, and has a good user experience.
6: For users who use different devices to browse the website, the site should be adapted to ensure that users can browse conveniently and normally.
7: The external chain of websites is growing naturally.
8: The content of the website has a large audience and high quality.
9: Has a good accumulation of historical data, in search engines have a greater brand influence.
10: Users have better access depth, low jump-out rate and long stay time.
Second: Seo network optimization in the station.
SEO is divided into in-station optimization and out-of-station optimization. Literally, site optimization refers to the internal optimization of the website, including keyword layout, link structure, interactive function settings, pictures, codes, adaptation, correlation construction and so on.
At present, the SEO functions of most CMS station-building systems on the market are quite complete. As a general seoer, the focus of work can be shifted to the organization of high-quality content.
From this point of view, it is particularly important to choose a suitable station construction system and corresponding templates for your industry. For example, if you are a blog site, then using WordPress system to build a site is ideal. Link structure, interactive function (comment) and code streamlining that webmasters pay attention to have been set up.
Third: optimization of off-site SEO network.
Put aside the station, there is only SEO outside the station. Compared with in-station optimization, out-of-station optimization is less controllable, which is also a common problem faced by many peers.
Off-site optimization includes authoritative construction and user behavior data analysis.
1: in terms of authoritative construction, including the construction of external chains such as links and other external links (hints: the role of links from large to small in order to anchor text links, hyperlinks, white links), the exposure of website brand words, the accumulation of historical data of websites, and the credibility of websites.
2: From the user behavior data, it mainly includes click behavior. Through the title and description of the settings, to enhance the keyword ranking is not much different, the site’s clicks.
The above contents explain in detail what is SEO network optimization and how to operate it. As a general enterprise site, it is not difficult to do a good job of content, do a good job of “natural growth” of the external chain, so that the website can stabilize, get the keyword ranking of the website, and obtain the final product and service transformation.